"Own the Turf" Campaign

Own The Turf

NOSCA introduces Own the Turf, a national advocacy campaign to galvanize and mobilize school counselors to own the turf of college and career readiness counseling, and to take the lead in establishing a college-going culture in their schools, districts, communities and states.


Become part of a national movement with exclusive NOSCA materials.

Eight Components of College and Career Readiness Counseling

Tools and strategies to create a college-going culture. [gray arrow]

Events & Professional Development

Programs are designed to promote access, equity and excellence. [gray arrow]

What are the goals of the campaign?

The goals are to:
  • Provide every student with the inspiration, planning, academic preparation and social capital to graduate from high school ready for college and careers.
  • Increase awareness and understanding of the value and importance of college and career readiness counseling among school and district leaders, policymakers and the public.

What is "the turf"?

The "turf" is counseling that provides the guidance and support necessary for all students to graduate from high school prepared to enter college and begin careers.

What is the road map?

Working with school counselor leaders, practitioners and counselor educators, NOSCA identified the Eight Components of College and Career Readiness Counseling — defining a focused agenda to ensure a clear, effective path toward the goals.

What are the benefits of signing up?

School counselors who join the Own the Turf campaign become part of a national community of counselors striving to prepare all of their students for enrollment and success in college and the workforce.